Home Scent Reimagined

Airia by Procter & Gamble Airia by Procter & Gamble Airia by Procter & Gamble

Contribution

Design, Market Validation

Sector

Consumer & Enterprise

Website

AIRIA aims to create highly functional, aesthetically pleasing home care devices that are not only exceptionally designed, but also exceptionally made. We partnered with Gillette Labs and infused that same sentiment into the design, early adoption strategy and market validation that made AIRIA an instant success.