FreshUp by Bosch FreshUp by Bosch FreshUp by Bosch

FreshUp is the first effective, portable device against unpleasant odours on fabrics, without added chemicals. Not to mention, it also removes bacteria and viruses and is small enough to slip into your back pocket. 

Sounds cool, right? But if you really want to be the boss, you’ve better have market validation, consumer interest, and a solid launch strategy in your other pocket. We made sure Bosch’s pockets were full — Like a Bosch.